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She says she “isn’t looking for a major spark” but is searching for a man with a good sense of humour to share her life with. The first blow was when she fell victim to a scammer on an online dating site.

He claimed to be a high flier in a major American toy firm, but then managed to convince her to give him £200 for medical treatment, encouraging her to take out credit cards.

Online dating scams: new tricks that fleece victims of an average '£9,589' But in November last year, Aileen felt a growing sense of disappointment as five months had passed and she had yet to meet any men.

Market Size (Frost & Sullivan)A good background on the importance of market sizing and high-level description of three approaches.

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“My daughters said online dating wasn’t good for me anymore, so I started looking for alternatives.” Aileen then came across Searchmate, a bespoke dating service which featured on the first series of Channel 4's The Undateables.

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It offered her “unlimited personal introductions” to men serious about finding a relationship.

Aileen was promised support from Searchmate’s highly experienced team of matchmakers, and a guaranteed minimum of 15 recommendations.

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